SHEIS WELCOMES NEW BOARD MEMBERS TO THE SHEIS BOARD

Zaileen Janmohamed and Bettina Shore join SheIS as board members to help continue to increase visibility and grow women’s professional professional sports.

New York, NY (March 15, 2021 || SheIS announced today Zaileen Janmohamed and Bettina Shore will join an illustrious group of business leaders as a SheIS Board Member. Jonmohamed is the Head of Partnership Development & Innovation, U.S Olympic and Paralympic Properties, and Shore is a Producer for Spectrum Sportsnet in Los Angeles. 

SheIS, which launched to the public in May 2018, made history by becoming the first organization to bring together leagues, organizations, athletes, and business leaders from across the men’s and women’s sports world in support of one mission - to connect with and mobilize fans to grow women’s sports. The SheIS Collective includes organizations such as the Women’s National Basketball Association (WNBA), WWE, US Tennis Association, Canadian Football League, and National Women’s Soccer League, as well as more than 150 athletes and business leaders.

With the addition of these two incredible women, SheIS expands its network into spaces of the industry that can help increase the visibility of women’s sports.

Zaileen Janmohamed is a passionate leader with a wealth of holistic experience on the brand, agency and property sides of the sports marketing business. As the USOPP’s head of partnership development & innovation, Janmohamed works at the intersection of sales and partner management and activation, using market data to help evolve and innovate business strategy and opportunities for existing and future Team USA and LA28 partners.

Prior to USOPP, Janmohamed guided brands like Intel, Google and Visa in sponsorship and experiential marketing opportunities as senior vice president of client consulting and services at GMR Marketing. She also served as head of Olympics management at Visa, Inc., where she was responsible for delivering Visa’s premier sports sponsorship on a global scale. Janmohamed began her career as an account executive at Major League Soccer (MLS).

Janmohamed is an advocate for diversity and inclusion to drive culture and business. In 2016, she was honored as a member of Sports Business Journal’s Forty Under 40 Class and Leaders’ Leaders Under 40 Class of 2017.

“As women continue to break glass in the sports and entertainment industry, there is no better time to leverage this momentum and cultivate exponential visibility and access for female athletes, sports and leaders,” said Zaileen Janmohamed, Head of Partnership Development and Innovation, U.S. Olympic & Paralympic Properties. “I am proud to join the SheIs Board and am committed to developing unique and transformational ways to support their mission of connecting and mobilizing fans to grow women’s sport.” - Zaileen Janmohamed

Bettina Shore is a producer for Spectrum Sportsnet in Los Angeles, where she travels with the Lakers, Dodgers, Galaxy, and Sparks to produce live games. When she is not producing, she fills other roles in the truck as the Associate Director and Graphics Coordinator. Prior to joining Spectrum, Bettina worked at ESPN in Bristol, at the NBA in New York and for NBC at the Vancouver Olympics. She is a 4-time Emmy award winner and proud Syracuse Alum, where she played club volleyball and downhill ski raced.

“I am beyond thrilled to join the SheIs Board and help grow the future of women’s sports. As a former athlete who lives and breathes sports daily, I have always had a passion to help women on every level gain equal support in the world of athletics. I believe my position in live television production has given me a chance to change the makeup of the people who cover sports, which can have a snowball effect in the growth of support for women’s sports at the highest levels. By joining SheIs I hope to collaborate with incredible women, who have a similar passion and set of goals.” - Bettina Shore

SheIS Founder and President, Brenda Andress said,

 "We are thrilled to welcome Zaileen and Bettina to the SheIS Board. Each brings unique and valuable perspectives and critical insights to our diverse community of those committed to increasing visibility and growing women’s sport. ” 

About SheIS: 

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a vision to use the power of sports to create a future of, by, and for strong women. It’s mission is to connect with and mobilize fans to grow women’s sports. This is achieved through driving attendance and viewership of women’s sports at all levels, connecting through storytelling to inspire fans to take action, and centralizing resources to create sustainable growth of women’s sports. The SheIS Collective includes leaders from every major sport, and represents the first time in history that all of these sports leagues and organizations have stood together in support of one cause. To learn more, visit www.sheissport.com or follow the team on social media @teamsheis. 

SHEIS WELCOMES WNFC TO THE SHEIS COLLECTIVE

Additional football body joins SheIS Collective to support unity and the positive power of women in football. 

New York, NY ( January 25, 2021) || SheIS announced today that the Women’s National Football Conference will join its SheIS Collective of sports organizations. The joint venture will help continue to raise awareness for women in football and overall strengthen the SheIS Collective partnerships.

SheIS, which launched to the public in May 2018, made history by becoming the first organization to bring together leagues, organizations, athletes, and business leaders from across the men’s and women’s sports world in support of one mission - to connect with and mobilize fans to grow women’s sports. The SheIS Collective includes organizations such as the Women’s National Basketball Association, WWE, US Tennis Association, Canadian Football League, National Women’s Soccer League, Ladies Professional Golf Association, and the United States Golf Association as well as more than 150 athletes and business leaders.

SheIS Founder and President, Brenda Andress said, “We are ecstatic about our new partnership with the WNFC. The addition of another football organization will take our efforts within tackle football to the level it deserves. Our goal is to create a future of, by, and for strong women and this partnership will help ensure we are increasing representation.” The partnerships with the WNFC will focus on digital marketing and experiential efforts, including activity around player camps and games.

The Women's National Football Conference (WNFC) was founded in Nov 2018, with a passion to create a standard of excellence and more opportunity in women's tackle football. On Dec 18, 2018, Adidas launched a groundbreaking partnership with the WNFC as a part of their "She Breaks Barriers" campaign. They launched their inaugural season in 2019 with 15 teams. With one season of play under their belt, the WNFC became one of the fastest-growing sports brands in the country. The league has been featured by CBS, Iheartradio, NFL Network, NBC, ABC, FOX4, Yahoo Sports, Sports Illustrated, and is recognized as the leader in bringing sponsors, media, and new fans to women's tackle football.

Odessa Jenkins, Chief Operating Officer said, "We take tremendous pride in being a part of this tremendous movement. Uniting in a partnership to bring more fans, more sponsors and opportunities to women and girls in sports is an honor.   We believe in the mission of SheIS and believe that joining this collective will help us continue to take women's tackle football to unprecedented levels."  

To learn more, visit www.wnfcfootball.com

About SheIS: 

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a vision to use the power of sports to create a future of, by, and for strong women. Its mission is to connect with and mobilize fans to grow women’s sports. This is achieved through driving attendance and viewership of women’s sports at all levels, connecting through storytelling to inspire fans to take action, and centralizing resources to create the sustainable growth of women’s sports. The SheIS Collective includes leaders from every major sport, and represents the first time in history that all of these sports leagues and organizations have stood together in support of one cause. To learn more, visit www.sheissport.com or follow the team on social media @teamsheis.

SHEIS WELCOMES WFA TO THE SHEIS COLLECTIVE

Addition of football body joins SheIS Collective to support unity and the positive power of women in football.

New York, NY ( January 11, 2021) || SheIS announced today that the Women’s Football Alliance will join its SheIS Collective of sports organizations. The joint venture will help continue to raise awareness for women in football and overall strengthen the SheIS Collective partnerships.

SheIS, which launched to the public in May 2018, made history by becoming the first organization to bring together leagues, organizations, athletes, and business leaders from across the men’s and women’s sports world in support of one mission - to connect with and mobilize fans to grow women’s sports. The SheIS Collective includes organizations such as the Women’s National Basketball Association, WWE, US Tennis Association, Canadian Football League, National Women’s Soccer League, Ladies Professional Golf Association, and the United States Golf Association as well as more than 150 athletes and business leaders.

SheIS Founder and President, Brenda Andress said, “We are very excited and looking forward to our new partnership with the WFA. This addition will deepen our efforts in football to improve women’s representation at all levels.”  The partnerships with the WFA will focus on digital marketing and experiential efforts, including activity around player camps and games.

The WFA is a full-contact women's American football league. Established in 2009, the WFA is the largest and most competitive Women's Football League in the world. Headquartered in California, the WFA is dedicated to promoting and developing women’s tackle football with the vision for all female athletes to have access to playing football in high school, college, and on a professional level.

WFA Commissioner, Lisa King said, "We are excited to ​join ​the SheIs Collective and ​its united front of female athletes and organizations dedicated to the success of women's sports.  While women’s tackle football is still developing, our growth in terms of numbers and level of play has increased dramatically in the past decade.  We hope to learn from the experience of others in the SheIs Collective ​whose sports have grown ​into successful professional leagues, as we share the same vision for women’s tackle football. We are committed to using our increasing exposure and nationally broadcasted games to bring more fans, ​sport professionals and corporate support to all of women’s sports."

The WFA has broken many barriers.  It was the first women’s football league to play a National Championship in an NFL stadium, as well as the first women’s league to have its games broadcasted on national television.  Over 25 veteran WFA players have earned coaching and scouting positions in the NFL including Katie Sowers (San Francisco 49ers), the first female to coach in a Super Bowl; Jennifer King (The Washington Football Team), the first female African American coach in the NFL; and Callie Brownson (Cleveland Browns), the first woman to coach an NFL position group in a regular-season game. 

For more information on the WFA visit wfaprofootball.com.

About SheIS: 

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a vision to use the power of sports to create a future of, by, and for strong women. Its mission is to connect with and mobilize fans to grow women’s sports. This is achieved through driving attendance and viewership of women’s sports at all levels, connecting through storytelling to inspire fans to take action, and centralizing resources to create the sustainable growth of women’s sports. The SheIS Collective includes leaders from every major sport, and represents the first time in history that all of these sports leagues and organizations have stood together in support of one cause. To learn more, visit www.sheissport.com or follow the team on social media @teamsheis.

Silence Is Complicity - We Refuse To Be Complicit

Now and always, we stand with black communities in demanding action and change.

SheIS was born from a belief that we the people can create change, and, further, that good intentions are only as strong as the actions that back them up. We stand together with the black communities who are hurting now, who have been hurting for centuries, and who demand action over words. We understand the importance of black voices not only being heard, but how imperative it is that people of color have a rightful seat at the table to be a part of the solution. We stand together with a promise and resolve to take action to support black communities, once again using the power of sport as a vehicle for change. 

To be truly effective, we must live and breathe the truth and the change that we aim to see for the rest of the world. Therefore, in recognition of the things SheIS can directly control, we are announcing today three areas of action that we are committed to in order to help drive change around systemic racism: 

1. We are reopening our call for board members, effective immediately, to ensure that there is representation for people of color amongst our leadership to guide the future of this organization

2. Increase outreach efforts to people of color to serve as SheIS Ambassadors, with the goal of increasing the number of Ambassadors who are people of color by 50% by the end of 2020

3. Enhance our efforts to actively create and share content through our social media and storytelling efforts, helping to lead the dialogue that is both representative of the multicultural and diverse backgrounds of our world, and which encourages and helps people of color to become future leaders in our industry

We know that this is only a start, and we are committed to working together with our SheIS Collective, industry leaders, and community members to find solutions and to put in place actions that will shift the inequality around us. This is an everyday commitment that we have upheld in years past, that we uphold today, and that we will continue to uphold as we mobilize for communities that deserve better.

SHEIS WELCOMES NEW ADDITIONS TO THE SHEIS COLLECTIVE

Jackie Heinricher, the Heinricher Racing team, and WNBA Dallas Wings Player Imani McGee-Stafford join SheIS to help further drive fan engagement with professional women in sport

New York, NY (May 28, 2020) || SheIS announced today Imani McGee-Stafford, a 2016 tenth overall pick in the WNBA Draft and Dallas Wings player, and accomplished racer and entrepreneur Jackie Heinricher and her Heinricher racing team will join an illustrious group of business leaders and athletes as part of its SheIS Collective.

SheIS, which launched to the public in May 2018, made history by becoming the first organization to bring together leagues, organizations, athletes, and business leaders from across the men’s and women’s sports world in support of one mission - to connect with and mobilize fans to grow women’s sports. The SheIS Collective includes organizations such as the Women’s National Basketball Association (WNBA), WWE, US Tennis Association, Canadian Football League, and National Women’s Soccer League, as well as more than 150 athletes and business leaders.

With the addition of these two incredible women, SheIS expands its work into the sport of racing while also extending its work with athletes of existing SheIS Collective members, the WNBA and WNBPA. Heinricher joins as a SheIS Leader on the SheIS Collective Advisory Committee and McGee-Stafford joins as a SheIS Ambassador. 

Heinricher Racing was founded in 2013 by Jackie Heinricher, a race driver, successful entrepreneur and businesswoman. A native of Seattle, Washington, Heinricher served as a medic in the U.S. Air Force for four years and earned her MS from Tennessee Tech University. After a decade working in fishery science and management, she returned to the Pacific Northwest to launch Booshoot Technology in her garage. Today, this successful biotechnology firm is developing unique, patent-pending technologies to shift how bamboo is grown and harvested worldwide. Heinricher began racing in 2010 and has participated in multiple competitions across the globe. In 2019, she and her partners brought the first full-season all-female team of drivers to the IMSA WeatherTech SportsCar Championship.

Before being drafted into the WNBA in 2016, Imani McGee-Stafford played for the University of Texas Longhorns where she was a standout player and multi-award recipient, including the Big 12 Female Sportsperson of the Year (2015), Honda Inspiration Award (2015), and Big 12 Defensive Player of the Year (2016). After four seasons with the WNBA and the Dallas Wings, McGee-Stafford was accepted into Southwestern Law School’s accelerated J.D. program, where she will start classes this fall. A long-time and outspoken advocate for survivors of sexual abuse, McGee-Stafford hopes to use this education and her platform in the WNBA to help other survivors of abuse. 

SheIS Founder and President, Brenda Andress said, "We are thrilled to welcome Jackie and Imani to our SheIS Collective. Each bring unique and valuable perspectives and insights to our diverse community of those committed to growing women’s sport. Jackie’s push for diversity in the sport of motor racing and her wealth of knowledge as an entrepreneur is an exciting addition to our Advisory Committee, and Imani’s incredible background as a professional athlete and now future lawyer brings a wonderful new layer to our Ambassador group that we know fans in our SheIS Nation will be eager to connect with.”

About SheIS: 

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a vision to use the power of sports to create a future of, by, and for strong women. It’s mission is to connect with and mobilize fans to grow women’s sports. This is achieved through driving attendance and viewership of women’s sports at all levels, connecting through storytelling to inspire fans to take action, and centralizing resources to create sustainable growth of women’s sports. The SheIS Collective includes leaders from every major sport, and represents the first time in history that all of these sports leagues and organizations have stood together in support of one cause. To learn more, visit www.sheissport.com or follow the team on social media @teamsheis. 

SHEIS ANNOUNCES NEW BRAND PARTNERSHIP WITH CURE HYDRATION

THE ADDITION OF CURE HYDRATION WILL SUPPORT SHEIS EFFORTS TOWARDS GENDER EQUALITY IN SPORTS  

New York, NY ( February 3rd, 2020) || Cure Hydration, a wellness brand that sells organic functional beverages announced today their new partnership with SheIS, a non-profit that connects and mobilizes fans to grow women’s sports. Starting today, Cure will donate 1% of their sales to SheIS to use the power of sports to create a future of, by, and for strong women. 

Lauren Picasso had the idea for Cure while training for a triathlon. “Sports have always had an incredibly positive impact on me. As an endurance athlete for over 20 years, I’ve found that achieving my fitness goals has translated to other aspects of my life, giving me confidence to challenge myself personally and professionally.“

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a vision to elevate women in sports.

Co-Founder of SheIS, Caiti Donovan, explains that “we treat women’s sports as a business rather than a cause. Female athletes are worth watching not for charity but because there is true athleticism, entertainment value, and an opportunity to give young girls role models.”  

Today women make up less than 1% of sports sponsorships but influence 70-80% of consumer purchases, and own 40% of America’s privately owned businesses. Donovan explains that “it’s up to us - fans, business leaders, and athletes alike - to show the world that yes, there is an appetite for women’s sports! If you say you are interested in supporting women in sports, then prove it.” 

Outside of donations, Cure will support the SheIS evergreen call-to-action to watch and attend women’s sports. The campaign #WomenWorthWatching was launched as a 6-week campaign around the US Open in 2019 with a hero video that included footage from a variety of major moments in women’s sports and a voiceover from Billie Jean King. Based on the incredible success of the campaign, the decision was made to turn the campaign into an evergreen call-to-action for SheIS which Cure will now also promote. 

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About Cure Hydration

Cure Hydration is an organic electrolyte mix based on the standards for Oral Rehydration Solution (ORS) - each pack contains 4x the electrolytes of leading sports drinks, but no added sugar or other junk. Made with organic coconut water and pink Himalayan salt, Cure gives you everything you need to recover from a tough workout, late night, or long flight. The company was founded by Lauren Picasso, an endurance athlete and marketing expert who has worked for several high-growth startups including Rent the Runway and Jet.com. Cure’s investors include Litani Holdings, Emagen Entertainment, and Andy Roddick, among others. For more information about Cure, visit curehydration.com or follow @curehydration on social media.

SHEIS WELCOMES LPGA AND USGA TO THE SHEIS COLLECTIVE

Addition of Golf Bodies Strengthens Collective Partnerships with Two Legacy Sports Organizations

New York, NY ( January 13, 2019) || SheIS announced today that the Ladies Professional Golf Association and the United States Golf Association will join its SheIS Collective of sports organizations. This marks the first formal addition of major golf organizations to the SheIS Collective.

SheIS, which launched to the public in May 2018, made history by becoming the first organization to bring together leagues, organizations, athletes, and business leaders from across the men’s and women’s sports world in support of one mission - to connect with and mobilize fans to grow women’s sports. The SheIS Collective includes organizations such as the Women’s National Basketball Association, WWE, US Tennis Association, Canadian Football League, and National Women’s Soccer League, as well as more than 150 athletes and business leaders.

With the addition of these two significant golf entities, SheIS expands its work into a sport that has a long history of providing female athletes a dedicated place to compete and build a career. The partnerships with both the LPGA and USGA will focus on digital marketing and experiential efforts, including activity around tournaments and major championships such as the 75th U.S. Women’s Open in June 2020.

The LPGA began working with SheIS earlier in the year in an unofficial capacity, participating in campaigns like #WomenWorthWatching around the US Tennis Open and in the STEM Meets Sports content series that SheIS launched in partnership with the Lyda Hill Foundation in October. Through the formal partnership, joint efforts will help to amplify the existing #DriveOn work from the LPGA and storytelling efforts around LPGA athletes.

Roberta Bowman, Chief Brand and Communications Officer said, “The LPGA is one of the longest-running women’s professional sports organizations in the world. Over our 70-year history, this feels like the most exciting, opportunity-rich time for all organizations committed to women and their dreams to be professional athletes. The SheIS Collective fills an important role in bringing together leaders of women’s pro sports to collaborate on our shared goals. By working together, we amplify the messages and efforts of our respective organizations and increase fan engagement and sponsorship.”

The USGA joins the SheIS Collective at an exciting time in its growth with a focus on increasing attention around its women’s championships, specifically the U.S. Women’s Open which is entering its milestone 75th year, as well as the U.S. Women’s Amateur, which in 1895 marked the beginning of competitive female golf in the United States. In joining the SheIS Collective, USGA executives and the SheIS Collective leaders will create new opportunities to engage golf fans around tentpole events throughout the year while collaborating with other league and organization leaders to centralize learnings and resources.

“The USGA is excited to join a diverse and powerful group of leaders who share a dedication to increasing visibility for female athletes and more broadly, women in sport. The USGA has a long history of working to grow the game for women, from competitive opportunities through championships to accessibility and governance support for recreational players,” said Craig Annis, Managing Director, Marketing & Communications.

In addition to their support of professional and amateur athletes, the LPGA and USGA also partner on LPGA*USGA Girls Golf, a national junior golf program that specializes in providing girl-friendly environments for juniors to learn the game. The program boasts more than 500 sites, and 80,000 participants, throughout the country.

SheIS Founder and President, Brenda Andress said, “We are thrilled to welcome these two incredible organizations to our SheIS Collective. For decades, the sport of golf has been a leader in giving women a place to play and earn a living in sports. The long histories of both organizations will bring a wealth of knowledge into our Collective group and we are excited for what this collaboration will mean for the overall growth of SheIS and how we are able to connect with and mobilize more fans.”

About SheIS: 

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a vision to use the power of sports to create a future of, by, and for strong women. It’s mission is to connect with and mobilize fans to grow women’s sports. This is achieved through driving attendance and viewership of women’s sports at all levels, connecting through storytelling to inspire fans to take action, and centralizing resources to create sustainable growth of women’s sports. The SheIS Collective includes leaders from every major sport, and represents the first time in history that all of these sports leagues and organizations have stood together in support of one cause. To learn more, visit www.sheissport.com or follow the team on social media @teamsheis. 

About LPGA:

The LPGA is the world’s leading professional golf organization for women. Founded in 1950 and headquartered in Daytona Beach, Fla., the association celebrates a diverse and storied membership with more than 2,300 members representing more than 30 countries. With a vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while the Symetra Tour, the official development and qualifying tour of the LPGA, consistently produces a pipeline of talent ready for the world stage. Additionally, LPGA Professionals directly impact the game through teaching, coaching and management.

The LPGA demonstrates its dedication to the development of the game through The LPGA Foundation. Since 1991, this charitable organization has been committed to empowering and supporting girls and women through developmental, humanitarian and golf community initiatives, including LPGA*USGA Girls Golf, the LPGA Women’s Network and the LPGA Amateur Golf Association.

Follow the LPGA on its television home, Golf Channel, and on the web via www.LPGA.com. Join the social conversation at www.facebook.com/lpga, www.twitter.com/lpga and www.youtube.com/lpgavideo, and on Instagram at @lpga_tour.

About USGA:

The USGA is a nonprofit organization that celebrates, serves and advances the game of golf. Founded in 1894, we conduct many of golf’s premier professional and amateur championships, including the U.S. Open and U.S. Women’s Open. With The R&A, we govern the sport via a global set of playing, equipment, handicapping and amateur status rules. The USGA campus in Liberty Corner, New Jersey, is home to the Association’s Research and Test Center, where science and innovation are fueling a healthy and sustainable game for the future. The campus is also home to the USGA Golf Museum, where we honor the game by curating the world’s most comprehensive archive of golf artifacts. To learn more, visit usga.org.

SheIS Aims to Engage More Kids in Women’s Sport with Addition of First Illustrated Ambassador, Shelly Bean the Sports Queen

New licensing agreement will be brought to life through digital channels, a fall sweepstakes campaign, and on-going integration of Shelly Bean into the SheIS Games

NEW YORK, NY Aug 1, 2019 – SheIS announced today that it will be adding Shelly Bean, an illustrated character from the book series Shelly Bean the Sports Queen, to its ambassador list to help engage young sports fan in girl’s and women’s sports. 

Through the new agreement, Shelly Bean will appear on the SheIS website as a listed ambassador, as well as in a series of social posts aimed to engage with parents and their children. SheIS will also launch a fall marketing campaign with the character at the forefront, with the goal of getting kids excited about watching and attending women’s sports.  

The character and book series is the brainchild of author and seasoned sports industry professional, Shelly Boyum-Breen. A Minnesota native, Boyum-Breen spent five years coaching high school and college basketball and tennis before going to work with the Minnesota Timberwolves and Lynx organization. She was also the Founder of Foundation IX and the Let Me Play grants supporting Minnesota girls’ participation in sports and fitness.

“When I was a very young athlete, I didn’t know what was possible for me. I never saw myself in books or on screen and I certainly didn’t have the opportunity to attend and watch women’s sports events,” said Boyum-Breen. “Shelly Bean the Sports Queen and her friends provide children the opportunity to see themselves.  This partnership with SheIS wholeheartedly strengthens that mission. A mission of providing girls and boys with strong, athletic, female role models. I am honored to have Shelly Bean join the SheIS team.”

“We are thrilled to welcome Shelly Bean as a SheIS Ambassador,” said SheIS Co-founder and CMO, Caiti Donovan. “The character and her adventures in sport exemplify the multi-sport, female-led approach that are at the core of what we do. We want to show more young girls and boys that of course girls and women play sports. Introducing them to this concept at a young age helps to normalize that perspective from the start.”

About Shelly Bean the Sports Queen:  

A children’s book series (ages 4-9), the lead character Shelly Bean is a sporty, dirty kneed little girl with a “can-do” spirit.  It might take falling down, getting hurt and getting back up but Shelly Bean is determined to learn new sports! After watching an event on TV or seeing other kids in the neighborhood play, she gets it in her mind that it is her time to play.  It’s not easy for her at first but with the support of her friends and family, she gets back up and tries again.  To reward herself each time she’s successful, she creates a new sports charm to put on her crown like a jewel of accomplishment.  Shelly Bean the Sports Queen is a role model for all children and you can read her inspirational messages in Shelly Bean the Sports Queen Scores a Soccer Goal, Shelly Bean the Sports Queen Skates at the Hockey Rink, Shelly Bean the Sports Queen Plays a Game of Catch, Shelly Bean the Sports Queen and the Brave Swim and Shelly Bean the Sports Queen Plays Basketball. www.shellybeanthesportsqueen.com

About Shelly Boyum-Breen:

Author, creator and entrepreneur Shelly Boyum-Breen knew that publishing her book series would be difficult when she learned that less than 2% of children’s books published each year have a female character who is physically active.  But that didn’t stop her and in fact, became her motivation. Now she spends her time traveling the U.S. sharing the message of Shelly Bean in schools and to anyone who will listen, really. All kids want to see themselves in books, on the screen and on the field, court, rink or pitch.  Her life’s mission is to make that happen through the character and her diverse friends as they role model perseverance. “Rarely are we ever good at something the first few times we try it. But, if we really want it, we’ll get back up and try again. That’s true for sports, music, reading, starting a business, you name it. I want Shelly Bean and her friends to be role models for that.” 

About SheIS:

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a mission to use the power of sports to create a future of, by, and for strong women. It focuses on the positive attributes of sport to acknowledge and elevate women, and celebrates those who are collective powerhouses and unwavering cheerleaders for their fellow athletes at all skill levels. The SheIS Collective includes leaders from every major sport, and represents the first time in history that all of these sports leagues and organizations have stood together in support of one cause. To learn more, visit www.sheissport.com or follow the team on social media @teamsheis.