It’s been a big year for women in sport and we couldn’t be prouder to stand together with so many women and men in this space to proclaim that females athletes are #WomenWorthWatching and women can and should have a place in all areas of sport. We believe that we - the fans, the leaders, the athletes - can be the change-makers for women’s sports, and if you’re reading this, we want to THANK YOU for being a part of that mission this year.

As we enter a new year (and a new decade!) we are excited to continue to do this work together. From game experiences and storytelling to speaking events and collaborative planning, we are thrilled to be making history with such incredible leaders and amazing fans. Thank you for being on this journey with us.

Happy Holidays and here’s to a fantastic New Year!

DRIVE ATTENDANCE AND VIEWERSHIP

Through our partnership with Adidas, our SheIS Games initiative brought 5,000 new fans to see women in sport across all major sports leagues within the SheIS Collective!

 CONNECT THROUGH STORYTELLING

In October we reached an amazing milestone - our storytelling and campaign efforts achieved 1 billion impressions since our launch in May 2018! This was largely driven by the success of the SheIS Challenge (which included a collaboration with Warner Music and Rita Ora!) and the #WomenWorthWatching campaign (a collaboration with the USTA, our SheIS Collective, and other key partners). In fact, the #WomenWorthWatching campaign was so successful that we’re excited to share more activations around this call-to-action in 2020!

Keep sharing your #WomenWorthWatching moments!!

CENTRALIZE RESOURCES

This year we increased our collective participation by 275%, and brought on exciting partners like IF/THEN and the Canadian Football League!

Thank you for your continued support, and we are excited to welcome 2020!